Communities Putting Prevention to Work – Tobacco Control and Prevention

General Information
Program/Project Name: Communities Putting Prevention to Work – Tobacco Control and Prevention

Funding Category: Serving the Most Vulnerable

Program Description
Federal Grant Name: Communities Putting Prevention to Work, Centers for Disease Control

Programs Supported Through Funding: Department of Public Health, Obesity, Tobacco Control and Prevention

Why Apply for this Grant?
Through the American Recovery and Reinvestment Act (ARRA) of 2009, the Centers for Disease Control (CDC) has issued a funding opportunity for health departments to implement sustainable, proven, population-based approaches such as broad-based policy, systems, organizational and environmental changes in communities and schools to reduce tobacco use, increase healthy eating and physical activity, and decrease the prevalence of obesity. Health departments of large cities with over 1 million people are eligible to apply directly for funding that will support programs for a 2-year period beginning on February 26, 2010.  This funding is a tremendous opportunity to expand the capacity of the Department of Public Health, create cross-cutting collaborations and transform how we approach public health in Philadelphia to improve the lives of all city residents by addressing the leading preventable causes of death and disability.

Program Objectives:
Implement broad-based, sustained media campaigns to encourage cessation and deter smoking uptake in adults and youth
Build on Philadelphia’s clean indoor air law to develop policies and messages that promote smoke-free homes, parks, and recreation centers

Decrease illegal tobacco sales to youth through improved surveillance, increased fines, enhanced judicial and merchant education, and possible zoning restrictions on new retailers, particularly near schools

Explore new regulations that mandate in-store ads that discourage tobacco use at the point of purchase

Study and potentially implement a local excise tax on tobacco products to decrease smoking initiation and promote quit attempts

Create incentivized workplace cessation programs

Ensure comprehensive insurance coverage for cessation services

Expand use of quit-lines and increase access to no-cost nicotine replacement therapy

Grant Achievements for the Quarter: This past quarter, Philadelphia’s CPPW initiative—known as Get Healthy Philly (GHP)—was able to make great strides in making healthy behaviors the default. An executive order and regulation went into effect making all recreation centers, playgrounds, and pools smoke-free. A new law was passed requiring all tobacco retailers in the city to obtain a permit for selling tobacco products, and a new database is under development that will enable the Department of Public Health to monitor retailers for their compliance with licensing and youth sales laws. Finally, the anti-smoking media campaign continues to reach smokers across the city; over the past 3 months, nearly three-quarters of smokers have seen the campaign and remembered the core message, increasing their intentions of making a quit attempt.

Actual # of FTE jobs created for the quarter*:

Q8: 30.01

Q9: 25.89

Q10: 30.46

*In the City of Philadelphia’s quarterly federal report, also know as Section 1512 reports, jobs are calculated based on hours worked, instead of the number of people at work. It also looks only at jobs funded directly by the Recovery Act, and does not include jobs created indirectly. Direct jobs are counted quarterly and are not cumulative.

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